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Value is created together

Virala in brief

Virala Group is a traditional family-owned industrial company founded in 1977, in Finland. Virala Oy Ab is the parent company of Virala Group, and it has operating subsidiaries in Finland, Sweden and the USA. Independent subsidiary Nidoco AB operates in Sweden.

For more than 20 years, Virala Group has built a decentralized, family-owned industrial group focused on strategic ownership that will endure, grow and develop from one generation to the next. Virala Group's strategy is to produce long-term value creation for its ownerships in good co-operation with other owners.

In addition to an actively managed global investment strategy including private equity and venture capital, Virala Group consists of private and publicly traded family-controlled companies in which the Virala Group has a strategically significant ownership. These include Fiskars Corporation, Ahlstrom-Munksjö Oyj, YIT Corporation and Purmo Group Oyj.

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Strategic holdings and investment portfolio

Virala Group (30 June 2022)

Shareholding


Nidoco AB (30 June 2022)

Shareholding


YIT Oyj

16.6%

Betolar Oyj

10.4%

Geographical distribution of Virala Group's direct and private equity investments


Nordic countries

27%

Rest of Europe

11%

USA

21%

Asia

30%

Latin America

11%

Values and responsibility

Values preserved for generations are at the heart of Virala Group's ownership philosophy.

Reliability and integrity

We are a reliable and honest business partner. We keep our promises and always act with integrity. We show respect for our business partners and honour the agreements we have made. Integrity and reliability are our moral guidelines.

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Commitment and agility

We are committed to long-term development of the companies in which we invest. We are committed to ensuring their success and our decision-making processes are efficient and agile. Entrepreneurship and a low-hierarchy organisation give us the opportunity to react quickly and purposefully to growth opportunities.

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Respect

We value people’s individual abilities and respect different ways of living and working. We respect each other, our work and our customers in everything we do. We treat people the same regardless of gender, age or ethnicity.

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Our business principles and responsibility

We are committed to conduct our business ethically and honestly. We also expect our business partners and investee companies to support our core values and commit to transparent and ethical business practices. Responsibility and sustainability have been an important part of the investment criteria of Virala Group for a long time, and this is reflected in both the Group’s direct investments and private equity investments. Our goal is to support portfolio companies in different areas of responsibility and sustainability, including cyber security. In 2021, we invested more than EUR 100 million in companies and private equity funds with a strong responsibility and sustainability agenda.

Examples of responsible companies we have invested in are Purmo Group which is a leading provider of indoor air solutions aiming at energy efficiency in heating and cooling residential buildings, Betolar, which develops low-carbon construction materials, Infinited Fiber, whose technology transforms cellulose-containing waste streams into reusable raw materials, Gubbe, which is a new kind of service that keeps the elderly active and helps with everyday tasks, and Naava, whose smart green walls improve indoor air quality and reduces symptoms caused by poor indoor air.

Contact Information

Virala Oy Ab

Unioninkatu 7 B 15

FI-00130 Helsinki, Finland

tel. +358 9 6122 340

office@virala.fi

Board of Directors and Management

Alexander Ehrnrooth

Alexander Ehrnrooth

Board member and CEO

Albert Ehrnrooth

Albert Ehrnrooth

Chairman of the Board

Juhani Mäkinen

Juhani Mäkinen

Board member

Riikka Rannikko

Riikka Rannikko

Board member

Mia Alholm

Mia Alholm

Chief Financial Officer